VCedia

SERVICES

Social Media Strategy
Social Media Templates
Content Creation

YEAR

2021

PROBLEM STATEMENT

VCedia is a podcast and educational hub centered around education in the Venture Capital, Policy, and Investment space, that also informs individuals on the intersection of all three spaces. Founder Schyler Cole became inspired to begin her own podcast after noticing a lack of representation and diversity in the space, as well as a lack of discussion in the intersection in between all three spaces that do in fact exist. Through Schyler’s networks, she has successfully been able to gain listeners and podcast guests. However, she noticed a lack of strong branding and cohesiveness on her social media platform. 

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Brand Design by Dhara Patel

HOW DID WE HELP?

With VCedia’s brand already there, we took from what was present on social media and implemented it into a new strategy, aligned with what Schyler believes is the brand’s mission and purpose. Using VCedia’s goals in mind, we created content pillars that would help educate VCedia’s audience on the intersection and importance of VC, Policy, and Investment, as well as pillars that would speak about the brand and raise awareness and attract attention to the podcast. 
 

The overall goal for VCedia was to drive awareness to the brand while converting brand awareness to podcast listeners and community members. The space that VCedia lies in lacks education and inclusivity, and our content was built to create a more inclusive, understanding, and supportive space for entrepreneurs, small businesses, and individuals in these spaces. 

15%

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102

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30+

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Testimonial

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CLIENT NAME, DESIGNATION

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