With VCedia’s brand already there, we took from what was present on social media and implemented it into a new strategy, aligned with what Schyler believes is the brand’s mission and purpose. Using VCedia’s goals in mind, we created content pillars that would help educate VCedia’s audience on the intersection and importance of VC, Policy, and Investment, as well as pillars that would speak about the brand and raise awareness and attract attention to the podcast.