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The world has never been more globalized  and multi-hyphenated than it is right now, bringing inclusive marketing to the forefront of priorities for many brands and businesses. It has never been more important for brands, companies, and businesses to expertly understand different pockets of cultures and religions as well as speak to them authentically.

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WHO DO WE WORK WITH?

We partner with industry-leading corporations and global icons, renowned for their forward-thinking approach and influence in marketing.

 

WHAT DO WE OFFER?

Cultural Consulting helps brands rise above surface-level tactics by future-proofing their marketing strategies for the dynamic South Asian and Middle Eastern diasporas. These historically overlooked communities are ripe with opportunity.

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WE'RE A GOOD FIT IF...

 

  • You’re part of a large, global corporation’s marketing team and eager to engage with the influential South Asian and Middle Eastern consumer base, but unsure where to begin or how to do it authentically.

  • You’re planning for a key cultural moment and need campaign support from subject matter experts in areas like campaign concepts, creative direction, messaging, or influencer sourcing/outreach.

  • Your brand goal is to develop an evergreen strategy for meaningful connections with diverse consumer segments.

  • Your team seeks to glean specific, nuanced audience insights beyond the standard industry reports.

5.5 Million

South Asians live in the US

U.S. Census Bureau, 2017 American Community Survey 1-Year Estimates “ASIAN ALONE BY SELECTED GROUPS” bit.ly/2CHSrrX

40% +

Increase in SAs Between 2000-2017

OUR CONSULTING TIERS

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Cultural Campaign Audit

ONE-OFF FEE

Allow our cultural specialists to critically evaluate your past and existing cultural campaigns. You will receive a detailed report with your ‘health scores’ and actionable steps to take your brand to the next level.

The South Asian Gen Z Report marks the first of many data-driven educational resources for businesses of all sizes looking to uplevel their marketing strategy in a diversifying world beyond longstanding cultural clichés and stereotypes.

Deep dive into
cultural insights 

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