Shan Foods Global
In Partnership with Brown Leaf Productions
New York, NY
What Is Shan Masala?
Shan Foods Limited is a Pakistani producer of packaged spice mixes, primarily used in South Asian dishes. The company was established in 1981 as a single-room operation by its founder, Sikander Sultan, in Pakistan and quickly grew from there to becoming a major player in the packaged spice mixes industry.
How Did We Help?
In October 2024, we partnered with Brown Leaf Productions to help promote Shan Masala’s “Spice & Bites NYC Tour” across NYC’s top food markets.
Collaborating with Chef Sujan Sarkar, we designed bold, eye-catching social media assets to drive engagement and foot traffic.
Our vibrant visuals helped introduce Shan’s iconic South Asian flavors to a multicultural audience, boosting brand visibility and positioning Shan Masala as a staple in NYC’s dynamic food scene.
Food is emotional - it evokes nostalgia, stirs memories, and brings people together. That’s why it’s so important for food brands to deeply understand their customers’ lived experiences and meet them where they’re at. And beyond that, it’s about tuning into local context - what kind of design language truly speaks to the audience you’re trying to reach?
Take Shan Foods, a Pakistan-based brand that’s made its way into almost every South Asian pantry in America. But the real question is - how do they stay there for the next generation?
By evolving with the times - through language, visuals, and consumer behaviour.
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The Team: Afshan Nasseri & Drashti Seth
© 2024 by Aam Creative
