South Asian Gen Z
South Asians represent one of the fastest-growing cultural groups in North America. So why is it so hard for brands to market to them?
We asked the up-and-coming generation of South Asians that exact question with the goal of helping brands expand their audience authentically (and meet their business bottom line in the process).
Our preliminary findings unpack:
The societal shift in South Asian representation
Media & marketing impact on South Asian experiences
Tips on how to make your brand resonate with a major untapped market
The South Asian Gen Z Report marks the first of many data-driven educational resources for businesses of all sizes looking to uplevel their marketing strategy in a diversifying world beyond longstanding cultural clichés and stereotypes.