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The Cumin Club

Chicago, USA

What Is The Cumin Club?

The Cumin Club is a VC-funded brand providing authentic Indian food ready in 5 minutes. They provide preservative-free meals made by regional Indian chefs, delivered to your door across the world.

How Did We Help?

Our main goal for The Cumin Club was to build a strong brand on their Instagram platform and attract future customers while creating a story behind the creation of The Cumin Club. We saw value in educating the audience on the history behind certain dishes, and the reality of variety in Indian cuisine, contrary to popular belief in the West.

We created a customized social media strategy for The Cumin Club. We began by constructing and diving deep into understanding the brand to build out the brand vision and story. The content pillars and content pools were derived from the brand story to properly convey The Cumin Club’s purpose.

The Numbers 



Growth in Instagram followers over 20 months



Increase in engagement rate across IG & TikTok


Influencer collaborations to increase TOF exposure

The Team: Masuma Ali, Amrita Krishnakumar, Masumah Pirbhai, Drashty Seth, Adinda Shafira

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