Embrace Her Lead

SERVICES

Social Media Strategy
Social Media Templates
Web Design & Development 

YEAR

2021

PROBLEM STATEMENT

Embrace Her Lead is a non-profit organization inspired by founder Shalini Tripathi’s own experiences after moving to the States from India. She saw a major gap in the resources available to women of color. Embrace Her Lead provides resources and mentorship to women of color to help push progress in all facets of life: professional, mental health, emotional health, and personal growth.

While Shalini and the EHL team have a strong vision in mind and the proper resources, tools, and strategy to execute, they noticed the lack of strong branding on social media. Essentially, the inability to build a tight-knit EHL community was impacting the brand’s ability to increase brand awareness and create further impact.

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Brand Design by Zainab Kashif

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HOW DID WE HELP?

We prescribed Embrace Her Lead a branding facelift, and a social media strategy launch pack. The new branding, logo design, color palette, and typography speaks to Embrace Her Lead’s true values: growth (in every facet of life), support, and a nurturing environment to help every womxn flourish.
 

Our social media strategy entailed a refreshed brand story, copywriting assets, posting strategy, content strategy, and more. Our main goal for Embrace Her Lead was to help the brand build a community through sharing relevant tips, resources, and tools that their audience could implement into their daily lives - including professional and personal. 
 

15%

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102

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30+

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Testimonial

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CLIENT NAME, DESIGNATION

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