024™
PROBLEM STATEMENT
024™ is a odor-eliminating brand designed to remove odors of cannabis, food smells, pet odor, and more. Inspired by her personal story, founder Gena conceptualized the idea for odor-eliminating candles when she herself noticed the struggles of removing smells after years of living in New York apartments - where there’s little to no privacy on either end. However, Gena and co-founder Marlene noticed a lack of audience retention or growth after learning the ropes of social media - which is where we stepped in.
SERVICES
Social Media Strategy
Copywriting
Storytelling
Content Creation
Content Conceptualization
Verbal Identity
YEAR
2021
HOW DID WE HELP?
With a strong mission to educate their audience on the history of cannabis while destigmatizing cannabis use, we made a shift in 024™’s social media strategy. After digging into Gena’s story behind the need for such products in the market, we created a social media strategy including a strong brand story, vision, content pillars, copywriting, engagement strategy, and consumer profiles to better understand our audience.
15%
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102
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30+
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