The Cumin Club

SERVICES

Social Media Strategy
Social Media Templates

YEAR

2021

PROBLEM STATEMENT

The Cumin Club is an Indian cuisine meal kit service, delivered to your door. Inspired by the founder’s own struggles to find authentic, homemade Indian food during his long days and nights, Ragoth Bala came up with the idea of The Cumin Club. The meal kits created by The Cumin Club are curated by expert chefs across India, with locally sourced ingredients. As The Cumin Club says, they offer a variety of cuisines from India, not Indian cuisine. 

While the founder and The Cumin Club have a strong mission statement to provide their customers with easy to prepare, healthy, soul-nourishing comfort food, it isn’t properly conveyed through their social channels. The team noticed a lack of cohesiveness and consistency with the brand across all touch points. 

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Brand Design by Dhara Patel

HOW DID WE HELP?

We created a customized social media strategy for The Cumin Club. We began by constructing and diving deep into understanding the brand to build out the brand vision and story. The content pillars and content pools were derived from the brand story to properly convey The Cumin Club’s purpose. 
 

Our main goal for The Cumin Club was to build a strong brand on their Instagram platform and attract future customers while creating a story behind the creation of The Cumin Club. We saw value in educating the audience on the history behind certain dishes, and the reality of variety in Indian cuisine, contrary to popular belief in the West. 

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Testimonial

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CLIENT NAME, DESIGNATION

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