KAANJJ

PROBLEM STATEMENT

Kaanjj is a South Asian owned, mother-daughter founded e-commerce platform selling curated clothing from South Asian based brands. Inspired by their family history and collection of intergenerational heirlooms, duo Sonal and Karnika were motivated to create a platform to increase accessibility to South Asian brands that they know and love. With the pandemic, building a brick-and-mortar store was impossible. To create buzz about Kaanjj, social media was a must. So, Karnika approached us with the need to build out a strong brand across all touch points - ground up.

SERVICES

Social Media Strategy
Copywriting
Storytelling
Content Creation
Content Conceptualization
Verbal Identity
Paid Ads
Influencer Marketing
Public Relations

YEAR

2021

Aam Creative - Brand Package-25.png
Kaanjj Feed-06.png
Brand-concept-4.jpg

Brand Design by Interrobang

HOW DID WE HELP?

We created a social media strategy for Kaanjj, inspired by the brand’s mission, vision, values, and story. After multiple workshops with the founding team, we were able to completely grasp and eliminate gaps around the verbal identity and values of the brand. We fortified the purpose and motivations behind Kaanjj, enabling our team to convey these sentiments across Kaanjj Instagram & Facebook platforms.

With Kaanjj, our vision was to creatively build a strong brand that evokes emotion out of our audience. With this in mind, our on-going social media and marketing strategy includes but is not limited to content creation, copywriting, social media management, PR, and more. Having a steady pulse on the South Asian fashion space, as well as of global trends, has been essential to building the Kaanjj experience. 

15%

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

102

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

30+

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Kaanjj May Posts.png
Screenshot 2021-10-12 at 1.19.38 PM.png
Kaanjj Feed-13.png

Testimonial

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Eros purus gravida est, consectetur faucibus augue. Ut arcu, neque velit ac convallis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Eros purus gravida est, consectetur faucibus augue. Ut arcu, neque velit ac convallis.

CLIENT NAME, DESIGNATION

Have A Project In Mind?