Kaanjj is a South Asian owned, mother-daughter founded e-commerce platform selling curated clothing from South Asian based brands. Inspired by their family history and collection of intergenerational heirlooms, duo Sonal and Karnika were motivated to create a platform to increase accessibility to South Asian brands that they know and love. With the pandemic, building a brick-and-mortar store was impossible. To create buzz about Kaanjj, social media was a must. So, Karnika approached us with the need to build out a strong brand across all touch points - ground up.
Social Media Strategy
Brand Design by Interrobang