The Importance of Social Media for Small Businesses
By: Saran Kaur
Social media is the single most important tool for a small business looking to get off the ground and running. It is the perfect instrument to connect with people who haven’t heard about your brand or who already love your brand. Getting started can sometimes be intimidating with all of the options that are out there in the digital world. But after reading this post you will be able to navigate through the social media sphere. And if you still need help, we’re here to save your social.
To start off, choosing the right social platform for your business is arguably the most critical step. Each platform attracts a different group of people, is best for a certain type of content, and poses specific benefits. It is essential for you to take a look at your business and answer the following questions:
What is my mission statement/vision?
What is my target market/audience?
What is the primary type of content I want to promote on social media?
What do I hope to gain with the use of a social media platform?
After answering these questions, you will be able to identify which social media platform is right for you, your brand, and your business. There is an infographic below that can help guide you through this process as you make a decision.
After creating a strong digital presence with the right social media platform, growing your footprint is essential. You need to be everywhere, but not in an annoying way - but a value adding way.
Building a powerful social community can lead to higher conversion rates and sales. If you’re able to bring a strong enough sense of trust & approachability, while creating a need for your product, you can successfully convert your online community into an offline community. The key is to turn visitors to customers.
On platforms such as Instagram and Facebook, having a large amount of positive comments and reviews can draw in a larger audience and boost your views. Social communities can also increase your businesses retention rate. Building a loyal following and customer base will keep your customers coming back for more. Additionally, having that established community to fall back on will help when testing out new products, ideas, or projects and developing from their feedback and comments.