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The Desi Prop Company
PROBLEM STATEMENT
SERVICES
Naming
Branding
Website
YEAR
2022
Previously called "HSA Bhangra", the Desi Prop Company needed a complete refresh as they entered into a new phase of their business.
![R1 [Multiple Dishes] AMN01074.jpg](https://static.wixstatic.com/media/b4f017_a13449d441964c7db6223ecb1425383a~mv2.jpg/v1/crop/x_1215,y_0,w_3149,h_3138/fill/w_583,h_581,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/R1%20%5BMultiple%20Dishes%5D%20AMN01074.jpg)
HOW DID WE HELP?
We started with a renaming process where the Aam team and the DPC founders collaborated to understand what they envisioned for their brand. After doing competitive research, we collectively decided on a name and moved on to branding.
Testimonial
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CLIENT NAME, DESIGNATION
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