Virani is a South Asian fashion brand inspired by founder Amy’s own experiences of designing outfits for herself and loved ones. Amy noticed a disconnect in what was being sold in the market, versus what the younger diaspora was looking for in the West. With years of dance competitions, attending family weddings, and spending time in India, Amy felt her passion for South Asian fashion and culture grow tremendously. Virani pieces are designed and stitched in-house, and are a testament to what makes up a Virani woman - one who expresses herself confidently while sharing her culture, style, and personality with the world.
 

While Amy’s fashion and design sense was ever evolving, powerful, and backed by a strong mission, Virani lacked a brand identity that encapsulated its variety of dimensions.