Misha Lakhani is a high-end fashion brand celebrating Pakistani heritage and craftsmanship featuring an eclectic mix of old crafts & modern ideas, with exquisite handcrafted details on a series of silhouettes, catered to a global clientele.
Misha Lakhani is one of the largest, luxury Pakistani fashion brands with international recognition. The brand was looking to expand into the Dubai, UAE and Middle East regions by hosting their first solo exhibition, hosted at the Four Seasons in Dubai. For the event, they also launched an exclusive Middle Eastern collection, catered to the audience in the area. The brand's PR team required assistance for the trunk show to secure high profile client attendence, coordinate with influencers, manage the guestlist, invitations, and ensure that all high profile attendees received personalized invitations and experienced an overall seamless event. The brand also sought out press coverage for the event to generate a “buzz.” We were brought on the team by PR Leads Zoya Shaban & Zehra Abdullah to help with the preparation of the event.
PR Partner: Zoya Shaban & Zehra Abdullah
HOW DID WE HELP?
Account Leads: Amrita Krishnakumar & Masumah Pirbhai
Paid Media: Sahar Naz Rahman
Influencers: Abigail Smits
PR: Amber Sabri