Jhoomlay

SERVICES

Influencer Marketing

YEAR

2021

PROBLEM STATEMENT

Jhoomlay is a Montreal based Bollywood Dance Fitness studio designed to make exercise, wellness, and health more fun filled and holistic. During the pandemic, Jhoomlay had to switch from in-person classes to online. With this shift, a loss of customers came and Jhoomlay needed a way to spread the word around that they still had full functionality, just virtually. 

While the Jhoomlay team is extremely passionate, and has a strong customer base, the capabilities to spread the word were difficult to find. Although their social media presence and brand was there, Jhoomlay was unable to garner attraction to convert followers to Jhoomlay class attendees. Jhoomlay’s founder, Diya came to us with a need for an Influencer Campaign for their virtual classes. 

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HOW DID WE HELP?

We built a database of 500+ influencers in the spaces relevant to Jhoomlay including South Asian individuals, Yoga enthusiasts, fitness enthusiasts, and wellness experts whom all have a strong social media presence. Regardless of Follower size, we tapped into influencer’s engagement numbers and took note of how strong each community is. Our Influencer Campaign strategy included campaign brief creation, outreach, coordination, and posting delegation for Influencers once they had the opportunity to take Jhoomlay virtual classes.
 

Our goal for Jhoomlay was to garner attention towards their virtual Jhoom Studio, and raise awareness to the small business that is still offering classes. In order to do so, we handled the end-to-end Influencer campaign. 

15%

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102

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30+

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Testimonial

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CLIENT NAME, DESIGNATION

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