HOW DID WE HELP?
We built a database of 500+ influencers in the spaces relevant to Jhoomlay including South Asian individuals, Yoga enthusiasts, fitness enthusiasts, and wellness experts whom all have a strong social media presence. Regardless of Follower size, we tapped into influencer’s engagement numbers and took note of how strong each community is. Our Influencer Campaign strategy included campaign brief creation, outreach, coordination, and posting delegation for Influencers once they had the opportunity to take Jhoomlay virtual classes.
Our goal for Jhoomlay was to garner attention towards their virtual Jhoom Studio, and raise awareness to the small business that is still offering classes. In order to do so, we handled the end-to-end Influencer campaign.