Sumaira Khanani

Sumaira Khanani, a growing luxury brand from Pakistan, came to Aam to bring its upcoming bridal and festive collection to life — in a heritage setting in India, with a single day to capture it all. The brief was ambitious: a cross-border production that brought an editorial edge to the brand through its newest bridal collection, exuding heritage and oppulence.

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Aam took it on end to end: styling, creative direction, moodboarding, and vendor booking, all run out of Delhi.

Aam owned the production from concept to camera.

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PRODUCTION & CREATIVE DIRECTION

‍Aam ran the shoot end to end — creative direction, styling, moodboarding, and vendor booking, all coordinated on the ground in Delhi. We staged the collection at a heritage location in Mehrauli and pulled together a team of India's top models, photographers, videographers, and stylists, directing the day so a single session delivered a full bridal and festive story.

One day of production. The brand's best-performing content ever.

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816,799 views on the campaign's top Reel (10,603 likes) — the account's best-performing post to date
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2.9× reach — campaign Reels averaged ~120K views vs ~42K before launch (+187%)
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4.2× engagement — campaign Reels averaged ~1,460 likes + comments vs ~350 before (+319%)
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4 campaign Reels cleared 278K+ views; the top two hit 816K and 387K

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A single day of shooting produced a complete bridal and festive collection — 16+ outfits on 3 of India's top models at a heritage site in Mehrauli and became the brand's biggest social moment to date. Campaign Reels reached nearly 3× the audience of pre-launch content and drove more than 4× the engagement per post, with the standout Reel crossing 816K views to become the account's top-performing post.