The Indian Standard

PROBLEM STATEMENT

SERVICES

Content Creation
Social Media Management
Social Media & Marketing Strategy 

 

YEAR

2021

The Indian Standard, founded by Janani Venkatesan (@by.janani) is a magazine focused on driving awareness and conversation regarding the mental health of the Indian, and specifically Tamil, Diaspora. Janani saw a gap in the mental health space in terms of representation, relatability, and honesty. The Indian Standard speaks to the younger generation of Indians who have deeply struggled with their mental health, and are looking for a safe space for support and understanding. The Indian Standard platform was lacking a tight-knit, loyal community - which is where we came in. Janani felt a lack of streamlined content on the Indian Standard’s platform as well as the inability to convey strong, consistent brand messaging and brand voice.

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HOW DID WE HELP?

We built a marketing and social media strategy consisting of content pillars, content ideas, themes, engagement guidelines, resources, and stories to showcase TIS community’s knowledge of the mental health space, as well as real stories sourced from the community. By implementing our strategy and developing the TIS brand voice, the community has grown by over 300+ followers in the first month of management, resulting in the magazine selling out. 

15%

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102

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30+

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Testimonial

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CLIENT NAME, DESIGNATION

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