Misha Lakhani
Misha Lakhani is a high-end fashion brand celebrating Pakistani heritage and craftsmanship featuring an eclectic mix of old crafts & modern ideas, with exquisite handcrafted details on a series of silhouettes, catered to a global clientele.
Misha Lakhani is one of the largest, luxury Pakistani fashion brands with international recognition. The brand was looking to expand into the Dubai, UAE and Middle East regions by hosting their first solo exhibition, hosted at the Four Seasons in Dubai. For the event, they also launched an exclusive Middle Eastern collection, catered to the audience in the area. The brand's PR team required assistance for the trunk show to secure high profile client attendence, coordinate with influencers, manage the guestlist, invitations, and ensure that all high profile attendees received personalized invitations and experienced an overall seamless event. The brand also sought out press coverage for the event to generate a “buzz.” We were brought on the team by PR Leads Zoya Shaban & Zehra Abdullah to help with the preparation of the event.
The event was a huge success, with an overwhelming attendance of interested customers, press, and high profile clients. We secured and sent out personalized invitations to 50+ VIP clients, had an attendence of 20+ high-profile influencers, and a finalized guest list of 110+ guests, with more walk ins. The influencer intiatives also achieved an overall reach of 150,000+ combined on social channels.
Credits:
PR Partner: Zoya Shaban & Zehra Abdullah
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HOW DID WE HELP?
After aligning with the marketing team at Deliverect, we were ready to embody the brand. In the fall of 2022, we wrapped up the Food for Thought campaign, which was a speaker series meant to address topics/challenges that patrons in the restaurant industry are currently facing. Targeting a top-of-funnel audience, it was a hybrid compilation of Deliverect speakers hosting solo sessions, and customer speakers as guest speakers.
We assisted with taglines and copy to kick-off the campaign, and then edited and polished all speaker series videos, with animation and design. For each speaker session, we created a dedicated blog post in order to reiterate the key points of the talk.
Speaker Series Views: 15,800
Engagement Rate: 47%.
Additionally, we crafted blog posts to align with larger marketing goals, around topics like The Importance of Effective Stock Management for Food Service Success, Maximizing Customer Loyalty: A Guide to Digital Reward Programs for Restaurant Chains, and more. Each topic is heavily researched by our team, allowing us to become experts in the topic. We continue to work on various design and copywriting assets for Deliverect’s marketing initiatives.
Project Credits:
Account Leads: Masumah Pirbhai, Amrita Krishnakumar, and Masuma Ali