Kaanjj is a South Asian owned, mother-daughter founded e-commerce platform selling curated clothing from South Asian based brands.
Inspired by their family history and collection of intergenerational heirlooms, duo Sonal and Karnika were motivated to create a platform to increase accessibility to South Asian brands that they know and love. With the pandemic, building a brick-and-mortar store was impossible. To create buzz about Kaanjj, social media was a must. So, Karnika approached us with the need to build out a strong brand across all touch points - ground up.
HOW DID WE HELP?
After aligning with the marketing team at Deliverect, we were ready to embody the brand. In the fall of 2022, we wrapped up the Food for Thought campaign, which was a speaker series meant to address topics/challenges that patrons in the restaurant industry are currently facing. Targeting a top-of-funnel audience, it was a hybrid compilation of Deliverect speakers hosting solo sessions, and customer speakers as guest speakers.
We assisted with taglines and copy to kick-off the campaign, and then edited and polished all speaker series videos, with animation and design. For each speaker session, we created a dedicated blog post in order to reiterate the key points of the talk.
Speaker Series Views: 15,800
Engagement Rate: 47%.
Additionally, we crafted blog posts to align with larger marketing goals, around topics like The Importance of Effective Stock Management for Food Service Success, Maximizing Customer Loyalty: A Guide to Digital Reward Programs for Restaurant Chains, and more. Each topic is heavily researched by our team, allowing us to become experts in the topic. We continue to work on various design and copywriting assets for Deliverect’s marketing initiatives.
Account Leads: Masumah Pirbhai, Amrita Krishnakumar, and Masuma Ali