Chai Guys is an authentic Chai company based in London. You can find their kiosks across London as well as their products in retailers across the city.
The Chai Guys were in a busy expansion period and were looking for a team to come on board and breathe life and soul back into their brand. In just a few days, our London team conducted a social-wide audit of their accounts and began to research trends which could bring their page back into relevancy. The Chai Guys team were really looking for their brand to once again tell the tales of the rituals of chai across South Asia, which they felt the UK market was not yet exposed to.
HOW DID WE HELP?
After aligning with the marketing team at Deliverect, we were ready to embody the brand. In the fall of 2022, we wrapped up the Food for Thought campaign, which was a speaker series meant to address topics/challenges that patrons in the restaurant industry are currently facing. Targeting a top-of-funnel audience, it was a hybrid compilation of Deliverect speakers hosting solo sessions, and customer speakers as guest speakers.
We assisted with taglines and copy to kick-off the campaign, and then edited and polished all speaker series videos, with animation and design. For each speaker session, we created a dedicated blog post in order to reiterate the key points of the talk.
Speaker Series Views: 15,800
Engagement Rate: 47%.
Additionally, we crafted blog posts to align with larger marketing goals, around topics like The Importance of Effective Stock Management for Food Service Success, Maximizing Customer Loyalty: A Guide to Digital Reward Programs for Restaurant Chains, and more. Each topic is heavily researched by our team, allowing us to become experts in the topic. We continue to work on various design and copywriting assets for Deliverect’s marketing initiatives.
Account Leads: Masumah Pirbhai, Amrita Krishnakumar, and Masuma Ali